| » OPA Members | | | » OPA Associate Members |
Any online business whose primary purpose is to attract and monetize an online audience.
Full member
- Must operate an online business not necessarily publishing
- Has voting rights
- Compulsory to implement Nielsen code across site (extra fee)
- Attends all OPA meetings
- Pays an OPA membership fee
Associate member
- Is a vendor of or provides support services to the online industry
- Has no voting rights
- Attends meeting by invitation only
- Pays a membership fee
- Pays extra cost for access to Nielsen system
- E.g. online agency
Affiliate member
- Has a demonstrable interest in online
- Has no voting rights
- Attends meetings by invitation
- Free membership
- Applies only to other industry body like UK OPA
Membership fees for 2010 will be confirmed shortly
Nielsen Online costs
This is our measurement vendor - all Full members' sites are tagged with a Nielsen's tag which tracks users across the site and provide the relevant data.
Nielsen implementation is compulsory for all full members and charged separately to OPA member fee on an annual basis!!!!!
Monthly PI’s |
Annual Fee |
| < 100mil | R 120,000.00 |
| < 50mil | R 95,000.00 |
| < 30mil | R 80,000.00 |
| < 20mil | R 60,000.00 |
| < 10mil | R 50,000.00 |
| < 5mil | R 37,500.00 |
| < 2mil | R 25,000.00 |
| < 1m | R 16,500.00 |
| < 500k | R 13,500.00 |
| < 250k | R 6,000.00 |
Benefits to Members:
Apart from the OPA being recognised as the Online Authority in the industry, benefits include:
- a discounted rate on the Nielsen measurement system
- access to OPA stats on the Nielsen system
- monthly Nielsen Market Intelligence reports sent to members
- access to Adex reports on advertising revenue in the online industry
- industry awards entry discount
- exposure to the industry at large, through PR and marketing in both online and other press
- regular workshops
- industry briefings
- access to and input on exclusive research reports
- press office on OPA site
- direct
networking opportunities with other OPA members
- attend OPA quarterly meetings
Associate Members:
Media and Advertising agencies who wish to know more about this medium, as well as contribute towards the development of the online industry in South Africa, can now join the OPA as Associate members:
Cost of joining:
R5000/R6000/R8000 per annum to be confirmed.
Benefits to Associates:
- Access to industry research
- Receives Nielsen's Online Market Intelligence monthly reports
- Can subscribe to Nielsen for R6000 per annum, for own log in details and access to all data, it is not compulsory to subscribe to this service when joining
- Invitations to industry networking events.
- A profile page on the OPA site
- The rights to use the OPA logo on their corporate site
- Association with OPA as an endorsed agency
- The right to use the OPA site for dissemination of press releases and job postings,
- Free workshops and training
- Two invitations to OPA members meetings per annum.
» Full Member Application Form
