Industry News
Social media can be a powerful tool - Mon, 26 Oct 2009

Companies have been forced to re-examine their intellectual property policies in the open and infinite environment of the Internet, which has resulted in growing trends in creative commons and open source licences, which rely on traditional intellectual property rights and licences, but in a less restrictive manner. Read More »
Boosting business with Google Analytics: part 1 - Mon, 26 Oct 2009

The web analytics industry has come a long way in recent years. What used to be a technical subject for tracking server performance, error pages and hits has evolved into a dream for both webmasters and marketers. [video] Read More »
Local ad industry falling behind in online race - Tue, 20 Oct 2009

Speaking at the Art of Digital Planning Workshop hosted by Digivox and Bizcommunity.com in Cape Town last week, Adrian Hewlett, chair of the Online Publishers Association (OPA) - the South African body armed with all the definitive info about global online stats, spends and trends - threw some welcome new light on the subject of digital revenue potential. Read More »
Will we follow the UK on-line ad boom? The Media - Tue, 06 Oct 2009

In 2006, on-line advertising jumped 41.2% to £2.01bn, overtaking newspaper ad spend in the UK. However, no one expected the rise of on-line to reach these latest lofty heights quite so soon: in just over 10 years, the internet has pipped TV at the post to become the largest advertising sector in the UK. Read More »
Google revamps DoubleClick exchange - Fri, 18 Sep 2009

Ad exchanges play an increasingly important role in the Internet ad industry by providing a forum for publishers to sell the unsold ad space on their Web sites to the highest bidding advertisers. Read More »
OPA, FNB hosts Cannes impact of digital discussion - Thu, 06 Aug 2009

Earlier this week, the Online Publishing Association (OPA) of South Africa and FNB hosted a panel discussion, chaired by veteran marketing and media journalist Tony Koenderman, entitled “Cannes: the impact of digital”. Here are three video highlights, filmed by South African social media platform Zoopy.com. Read More »
SA companies must rethink search marketing strategies in response to Google policy change - Mon, 15 Jun 2009

South African companies must re-evaluate their search marketing strategies now that Google has changed its policies around trademarked keywords bidding to allow companies to bid for trademarks and brand keywords that they do not own. Read More »
Save by shopping online - Wed, 03 Jun 2009

Consumers are turning to the Internet to cut shopping costs. This is according to a study by the consumer division of Neotel, the second national fixed-line telecoms network operator. Read More »
Latest stats reveal online readerships grows at over 25% - Tue, 02 Jun 2009

Recent stats show online readership growing at over 25%, from 4.8 million in ’08 to over 6 million for the same period in ’09. Read More »
The OPA releases a Best Practise Guide for Online Advertising - Wed, 06 May 2009

In their pursuit of creative excellence in digital design, the Online Publishers Association (OPA) launched the Bookmarks, South Africa’s first independent digital awards, in 2008. Read More »