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The number of South Africans gambling online is set to grow as cellphones become a more popular way of surfing the Internet, but the activity is still illegal in SA, despite a grey area in the law. Read More »

Local publishers are looking at how they can make online content pay for itself, and are keenly watching international decisions and debates. Read More »
OPA appoints new Exco - Wed, 17 Feb 2010

South Africa’s digital representative body, the Online Publishers Association (OPA), has recently appointed their Executive Committee for 2010. Read More »
Careers
Recognising that diversity is important in achieving excellence, Rhodes University especially encourages South African members of designated groups to apply. click for more info »
Project Manager / Analyst - Thu, 11 Feb 2010
CLARITY is a full service digital agency. Our team is looking for a Project Manager / Analyst with at least 3 years experience in managing web projects. click for more info »
Habari Media, Africa’s leading digital sales house offering internet and mobile advertisers access to Africa’s largest portfolio of leading web properties and mobile advertising platforms, is looking for a talented and passionate click for more info »

» submit a job

Latest Online Readership: January 2010
Unique Browsers:
Total:15,436,594
SA Only: 8,170,842
Page Impressions:
Total: 407,140,662
SA Only: 323,533,811
Profile of SA’s Internet Users: January 2010
Sex: Male: 58% | Female: 42%
Age: 18-29: 29% | 30-39: 30%
Education: Degree: 21% | Post Graduate Degree: 16%
Income: 21% (Household income > R400k)
Souce: Nielsen data for January 2010
Targeting the Online Consumer
Download Powerpoint Presentation »
  • OPA Guru
  • Q & A

Nikki is the CEO of Primedia Online which, amongst other online services, publishes the likes of iafrica.com, Rugby365, SA Soccer365 and Sport365.

Primedia Online was formed after the sale of 365 to the Primedia Group. Nikki having graduated in Information Systems from UCT, started her career at Acceleration.

What is Crowdsourcing?

Crowdsourcing is a term that is used to define a method or process whereby a creative solution for a problem is sourced from an undefined crowd rather than a single contractor.

Banish the mindset that "Creative" MUST equate to "art" or "design" – in the face of realization that all industries are constantly faced with dilemmas that require creative mindset solutions.

The focus is on leveraging the power of a community to generate solutions, opinions and support in fields ranging from science and innovation (http://www.innocentive.com) to design and branding (http://www.Springleap.com) to even funding for movies (http://aswarmofangels.com).

Crowdsourcing is often loosely referred to as "Marketing on steroids", with products sourced from premium global talent coupled with the marketing that is tacitly part of the sourcing process as well as an indication of readiness for consumption via the use of social networking and voting mechanisms.

Poll
Is there a place for rich media creative on SA websites?

Yes No

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